Throughout this article Jim Motavalli talks on how 'green' has somewhat lost its intended meaning and is being boycotted by major hotel company's. It is interesting that Jim tells how Jay Westerveld, the so called founder of the term 'greenwashing', says the term 'green' originally came from the Green Party in Germany. What do I think of the word green today? I believe that Jay Westerveld is completely correct in claiming that the word 'green' is being completely abused, and largely by people who just want to make money when claiming that they are 'green'. It seems today that many company's are claiming to be green, although the problems with carbon emissions etc. are worse than ever before. I think some clarification needs to done in order to regulation these false declarations.
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